Strategies

Solutions for your hotel include:

• Pre-Opening set up and marketing development
• Establish branding, e-commerce actions, web site and social media strategy and initial deployment via online outlets
• Marketing oversight and brand messaging for both internal and external customers for consistency and professional output
• Liaison with the brands to execute critical path action items to maximize your hotel’s exposure in their systems in advance of hire date of the General Manager or Director of Sales, or establish actions to deliver brand elements on site for existing operations
• Systems set up for OTA, GDS, and PMS systems during the pre-opening phase when minimal staff are on payroll to keep you on track for web presence and pre-sell activation, or audit established database and review strategies to increase competitive positon for operating hotels
• Support to existing sales teams with a suite of marketing services to improve search, online information and facilitate lead opportunities for direct follow up
• Development of plans, actions and budget guidelines for a successful new opening launch or to enhance existing sales and marketing efforts and strengthen social media, guest scores and exposure in travel web channels
• Account production reviews and steps for deeper penetration of business outreach for new accounts and shifting share from competitors
• Cost effective solutions for ongoing electronic marketing, market knowledge and account reviews for local sales efforts and more global online presence